Family Law · Video Insight

Antonyan Miranda Featured on Fox 5’s The Localist SD

Antonyan Miranda on Fox 5's The Localist SD: why a divorce firm leads with humour, the bench sitting behind the billboards, and the practice areas the firm has added.

What to expect

  • Why the billboards lead with levity
  • The team behind the firm
  • Expanding beyond family law

Your billboards are kind of famous around town. So tell me a little bit about the theory behind them.

Ilona Antonyan and Tim Miranda join Fox 5's The Localist SD for a short interview on the thinking behind the firm's advertising, how the team is built, and where the practice has expanded.

Video insight

01

Why the billboards lead with levity

Tim Miranda credits his business partner as the mastermind behind the billboards, and says the reasoning is straightforward: divorce is a serious business, and people contacting a family law firm are often going through the worst period of their lives. Starting with some levity makes the first contact easier and lighter. The commercial aim sits alongside that — rising above the noise, getting recognition, giving people something they will actually comment on — but the premise is that a firm handling something this emotional does not have to present itself grimly. Asked about the philosophy applied once a client is in the door, his answer is shorter still: be methodical, be strategic, negotiate from a position of strength, and always be prepared.

Be methodical, strategic, negotiate from a position of strength, and be always prepared.

02

The team behind the firm

On air, Miranda describes the firm as about forty attorneys deep, with several languages spoken across the team — Spanish and Russian in Ilona Antonyan's case, Spanish in his own, and others besides. He points to specialisation as the reason the breadth matters: appellate specialists for appeals, and a forensic accountant on staff because the firm handles complicated financial issues routinely. His framing is that the visible part of the firm does not work without the part that is not visible, and that the two people sitting in a television studio are there on the strength of the people who are not.

03

Expanding beyond family law

The firm has moved beyond family law into personal injury, handling car accidents both major and minor, and into workplace rights, workplace harassment and sexual harassment, bringing on attorneys specifically to start up those departments. Asked how it feels to get a client what they deserve, Miranda gives a notably unvarnished answer: in family court it can feel as though the only people who really win are the attorneys, because dividing assets and children is so personal that nobody walks away unaffected. The reward he names is narrower and more honest — doing a great job, and having the client be satisfied with the outcome.

This content is for general educational purposes only and is not legal advice. Court procedures, timelines and circumstances vary by case and jurisdiction.

Read full transcript Tap to expand
Host: Hey, welcome back. Ilona and Tim, welcome to The Localist SD. Ilona / Tim: Thank you. Host: We're going to talk about some areas of law today, but we'll start with divorce, because you're here obviously from Antonyan Miranda, and your billboards are kind of famous around town. So tell me a little bit about the theory behind these punchy billboards that we all see. Tim: I have to give credit to my business partner. He's the mastermind behind all the billboards. I often get people call asking me, you know, who is your marketing company — and I'm proud to say it's him. Host: All right. So what are you going for here? Tim: Well, we're in a very serious business. Divorce is very emotional. People are going through, oftentimes, the worst time of their life when they contact us. So we like to start with some levity. We like to make it a little bit easier and a little bit lighter. Certainly, if we can get recognition, if we can rise above the noise, people like our stuff and they comment on it — that's really what we're going for. Host: Stand out from the crowd. I think that's so thoughtful, because as you said, divorce is emotional, it's stressful, yet you need to be strategic about it. So kind of removing that anxiety off the top with a little bit of comedy, so to speak. I imagine your clients are very comfortable. Tell me a little bit about your philosophy when it comes to serving your clients. Tim: Well: be methodical, strategic, negotiate from a position of strength, and be always prepared. Host: So tell me a little bit about your team, because obviously the two of you are here today representing the entire firm, but you have a really talented team. Tim: We do. We're about 40 attorneys deep. We speak multiple languages — Ilona speaks Spanish and Russian, I speak Spanish, we have others that speak other languages. We have people that particularize in certain areas, appellate specialists. We have a forensic accountant on staff, because we deal with a lot of complicated financial issues. And we really couldn't do what we do — the billboards, the face of the firm, as you have today — without our team, without the support. They're excellent. Host: And you both have very impressive backgrounds. When I was researching both of you, I was so impressed. And you've decided recently to expand — I mean, really building on your history as a personal injury attorney. What other areas of law are you both covering now? Tim: We now do personal injury, any sort of major or small car accidents. We help clients with that, as well as workplace rights, workplace harassment, sexual harassment. We brought on several people to start up those departments within our firm. Host: I imagine your career is both stressful and rewarding at the same time. I mean, at the end of a case, if you see your client get what they deserve or what they wanted, how does that feel? Tim: It's a great feeling. I feel like the only people that win in family court are really the attorneys. Anytime that you're dividing assets and children and other things that are so personal, you can empathize with that. It feels good to have a win, but it's best to do a great job for somebody — and to the extent that they're happy with getting a divorce, that's what the aspiration is. Host: Well, we are almost out of time. I feel like you could both educate us all day long. So before we do run out of time, what's the next step if somebody thinks they could retain your services, or wants a consultation? Tim: Well, we now have an office both here in San Diego, in Orange County, and we opened up in Temecula. So they can just go to our website, antonyanmiranda.com, and give us a call at 619-696-1100. Host: All right. Tim and Ilona, thank you both. Just go ahead and hang out with me as we wrap up the show together. Thank you so much for your time and your advice.

Preview

Host: Hey, welcome back. Ilona and Tim, welcome to The Localist SD. Ilona / Tim: Thank you. Host: We're going to talk about some areas of law today, but we'll...

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